Last edited by Mezijin
Monday, April 27, 2020 | History

3 edition of Marketing plans found in the catalog.

Marketing plans

Malcolm McDonald

Marketing plans

how to prepare them, how to use them

by Malcolm McDonald

  • 80 Want to read
  • 11 Currently reading

Published by Published on behalf of the Institute of Marketing and the CAM Foundation (by) Heinemann in London .
Written in English

  • Marketing -- Management.

  • Edition Notes

    Includes index.

    StatementMalcolm H.B. McDonald.
    ContributionsInstitute of Marketing., CAM Foundation.
    LC ClassificationsHF5415.13
    The Physical Object
    Paginationviii,216p. :
    Number of Pages216
    ID Numbers
    Open LibraryOL22361715M
    ISBN 100434912301

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Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing: everything must go.

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