Last edited by Mezijin
Monday, April 27, 2020 | History

3 edition of Marketing plans found in the catalog.

Marketing plans

Malcolm McDonald

Marketing plans

how to prepare them, how to use them

by Malcolm McDonald

  • 80 Want to read
  • 11 Currently reading

Published by Published on behalf of the Institute of Marketing and the CAM Foundation (by) Heinemann in London .
Written in English

    Subjects:
  • Marketing -- Management.

  • Edition Notes

    Includes index.

    StatementMalcolm H.B. McDonald.
    ContributionsInstitute of Marketing., CAM Foundation.
    Classifications
    LC ClassificationsHF5415.13
    The Physical Object
    Paginationviii,216p. :
    Number of Pages216
    ID Numbers
    Open LibraryOL22361715M
    ISBN 100434912301


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The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well.

Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing: everything must go.

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